FormSWISS Exhibition


An exhibition introducing the current scope of design thinking and visual communication in Switzerland today.

Co-organized by Form and the Embassy of Switzerland in Japan, FormSWISS is a design exhibition which focuses on Swiss visual communication, design thinking, and the Swiss designers’ way of life.

Switzerland has been a driving force globally in the development of modern and contemporary design. How does Switzerland’s lifestyle shape its creative scene? From work-life balance to environment and culture, what can we learn from the Swiss ways of living and designing? FormSWISS explores these links of kinship through a multi-site exhibition in Tokyo.

FormSWISS will introduce works of Swiss graphic design, typography and motion graphics. It will also include a series of interviews with designers, schools and museums realized in Switzerland by the Form team.

In addition, FormSWISS will offer public discussions between Japanese and Swiss designers, and present several products featuring collaborations across the two countries, available at the exhibition.

Participants include: Alfio Mazzei, Balmer Hählen, CCRZ, Futur Neue, Gavillet & Cie, Hubertus Design, Jannuzzi Smith, Kasper-Florio, Notter+Vigne, Simone Cavadini, Studio Feixen, Supero, Swiss Typefaces, ECAL and ZHdK.

The global design platform “Form” was founded by Arata Maruyama, a Japanese artist with a long career as a design director in Europe, primarily in Switzerland and England. Form interactively communicates diverse cultural values from a design perspective, both inside and outside of Japan.

Exhibition Place:
23 October—3 November 2020 / 11:00-19:00 (Closed: 28 October) / Free admission
3-62-1 Sendagaya, Shibuya, Tokyo 

23 October—3 November 2020 / 12:00-19:00 (Closed: Wednesday) / Free admission
2-13-3 Takaban, Meguro, Tokyo

23 October—3 November 2020 / 11:00-19:00 / Free admission
1-10-7-103 Jingumae, Shibuya, Tokyo

MINA-TO (Spiral 1F)
30 October—6 November 2020 / 11:00-20:00 / Free admission
5-6-23 Minami Aoyama, Minato, Tokyo

Talk Event:
30 October 2020 / 17:30-18:30 / 19:00-20:00
Restaurant Bar CAY (Spiral B1F) and Live streaming is available
Language: Japanese
More information and reservation: